Don Draper Sales Pitch | Walter Crosby | 14 comments

Closers Media | Sales | Entrepreneurship on Instagram: "When you’re pitching a brand everyone already loves, don’t sell the logo, sell the meaning. In Mad Men’s Hershey pitch, Don opens by honoring Hershey’s inevitability. Every agency wants them; everyone knows them. That’s not the angle. His edge is story. He ties the Hershey bar to a universal childhood ritual, safety, reward, love—so the iconic wrapper becomes a trigger for memory. And he anchors it with trust: the bar tasted exactly like th

Closers Media | Sales | Entrepreneurship on Instagram: "This salesman doesn’t sell the car — he sells Don Draper back to Don Draper. He doesn’t talk specs, features, or horsepower. He builds the pitch around identity: “This isn’t for getting somewhere… this is for when you’ve already arrived.” He frames the Cadillac as a natural extension of Don’s confidence, status, and presence. Not something he needs — something he deserves. And when Don initially walks away, the salesman doesn’t chase. He le