Four Unilever brands, Four YouTubers and a brilliant campaign | YouTube Advertisers
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YouTubeYouTube Advertisers
Desire at Scale is Unilever’s new marketing model – emotionally driven, data-powered and built to be repeated across every brand and market. We’re designing brands people don’t just need but want. Brands that spark pleasure, trust and belonging – and convert that feeling into growth. Our brands are SASSY: Science: Irrefutable product superiority and innovation Aesthetics: Visually compelling, premium design cues Sensorials: Multisensory experiences you remember Said by Others: A content ecosyste
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