Pepsi 349 Number Fever | Dark History of 90s Pepsi Marketing Strategies Documentary
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Pepsi 349 Number Fever | Dark History of 90s Pepsi Marketing Strategies Documentary
Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos. But an error at a bottling plant led to 600,000 winners—and to lawsuits, rioting, and even deaths. In February 1992, Pepsi Philippines (PCPPI) announced that they would print numbers, ranging from 001 to 999, inside the caps (crowns) of Pepsi, 7-Up ...
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