Portland's WNBA expansion team unveiled its new branding and name — the Portland Fire — a rekindling of the city's previous team that played from 2000 to 2002.

Portland's WNBA team revealed its name and logo Tuesday in an epic video, and the name will be a familiar one to fans. After all, Portland's previous WNBA team was also named the Fire, and they played three seasons from 2000 to 2002. The announcement came with a video that included a montage of locations in the city and old Fire highlights.

Don’t name your new WNBA team Portland Fire if you aren’t prepared to have your welcome party during a heat wave. It might not be a universal lesson, but it was an important one learned, possibly too late,