As its revenues grow, Ocado Retail is optimising its marketing approach while focussing on customer acquisition and loyalty.

Premier Foods says it is “evolving” its marketing strategy to make more use of influencers. During a call with investors today (17 July), CEO Alex Whitehouse indicated the business intends to dedicate ...

Bupa, Persil and Tesco have also secured multiple nominations, while six agencies have made the shortlist for Agency of the ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

It’s more important than ever for brands to connect with real audiences, in authentic ways that drive real impact.

Cancer Research UK is looking for a new marketing director as Philip Almond announces he will retire from the charity in May ...

Getting more for less from your agencies is good news, but only in the short term – act now to protect your brand in an ...

How rebranding from Vaco Holdings to Highspring allowed this consultancy to streamline both its offering and branding.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

It’s more important than ever for brands to connect with real audiences, in authentic ways that drive real impact.

A look at how to keep up with best practice in email marketing, ensuring brands making the most of the latest developments in a perennially effective channel.

Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally ...