Which marketing channel would win in a head-to-head contest? This infographic compares email with SMS messaging. See which drives more engagement, and which people prefer to receive.

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Artificial Intelligence - Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR?

Market Research - This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

It's critical for companies to stay on top of their value proposition, and, if it needs to evolve, they should be willing to replace it with one with more relevance. Learn how.

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of ...