Mark Read, outgoing chief executive of WPP, thanked Stephen Pretorius, chief technology officer at WPP, for taking on the ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with ...

Articles written by Himanshu Singla ...

McDonald’s India (North and East) has teamed up with the Bollywood superstar Ranveer Singh to launch its latest campaign ...

Some of the biggest names in Indian advertising gathered for a freewheeling conversation on India's Cannes performance and ...

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.

Articles written by Deepankar Das ...

The latest ad films and campaigns from brands like Famous Innovations, Digital Kong, Knauf India, Project Worldwide and more, in our weekly roundup.

On the left side, the uninsured family faces a series of challenges that many can relate to: long waits for medical attention ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.