A concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps ...

Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined ...

More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration?

Launching a TV channel typically starts with zeroing in on a specific target audience or a genre to program around. Figuring ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% year-over-year, the company disclosed in its latest earnings report on Thursday.

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders ...