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Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of ...

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

The biggest misconception marketers have about measurement is that there's a single solution for attribution, says M^2's Madan Bharadwaj.

Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age ...