A concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps ...

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders ...

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...

According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, ...

Monetizing music “super fans” with ticket sales is Spotify’s big opportunity. But actually doing it is pretty complicated.

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and ...

Google has struggled to grow Demand Gen, which is like Performance Max but for online video and social media-type feed ...

According to Emarketer, global ad spending surpassed $1 trillion for the first time ever last year, growing at a rate of 9.5% ...

ID, which was founded in 2002 as a joint venture of the 4A’s and the ANA with the mission of devising a system to identify ad ...