Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is ...

The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.

The pages ranking in AI Overviews are often completely different than the pages ranking in the top 10 organic results, a new ...

GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it ...

AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real ...

Search Engine Land » PPC » Google Ads optimization: What to stop, start, and continue in 2025 Chat with SearchBot Please note that your conversations will be recorded. Early this year, I asked ...

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved ...

Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and ...

Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and ...

Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget ...

Google announced it is expanding AI Overviews to show on more Google Lens results, including more novel or unique images.

Google now lets you use AI to generate backgrounds for the images you add within Google Posts in your Google Business ...