Microsoft is expected to endorse the EU's AI code of practice while Meta criticizes the guidelines, citing legal ...

The Shein India app has crossed two million downloads in just six months, showcasing a strong resurgence in the fast fashion ...

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

Farmley, the healthy snacking brand, anticipates its revenue to almost double, reaching Rs 600-700 crore in the current ...

The Board of Control for Cricket in India made significant revenue in 2023-24. The earnings totaled INR 9,741.7 crore. The ...

Traditional marketing funnels are collapsing as consumer behaviour becomes unpredictable. The modern marketer is constantly ...

Consumers are navigating an always-on world where discovery and decision-making take place simultaneously. Attention is ...

Consumers are spending more time on emerging media platforms and formats such as OTT, audio streaming, news sites, and ...

Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...

Marketers are focusing on real-world engagement to connect with Gen Z. This generation values authenticity and questions ...

The Indian PR industry is urged to specialize, moving beyond generalist approaches to meet the demands of a verticalized ...

Shoppers Stop Ltd has reported a reduced net loss of Rs 15.74 crore for the first quarter of 2025, showcasing a revenue ...