UNLV football coach Dan Mullen says Las Vegas gives the program a major edge in recruiting, offering real NIL opportunities and a desirable lifestyle.

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level playing field.

If you're an elite college football player or prized recruit, you're going to be paid handsomely to perform moving forward. That's part of the recruiting process with revenue-sharing and NIL deals now one of the leading enticements when trying to sway a prospective addition's commitment.

A new Louisiana legislative task force on name, image and likeness issues is formulating a plan to tackle the problems the burgeoning industry has brought amid a time of turmoil for college athletics.

Uncertainty over a key element of the $2.8 billion NCAA antitrust settlement that is reshaping college sports has placed recruiters on a tightrope.

Travis Smith and Jaedon Harmon, two incoming freshmen on the Tennessee Volunteers football team, made an immediate impact in the community by donating $10k to a community center through their NIL earnings.

That’s a tremendous amount of money and becomes more mind-boggling considering that he would earn a deal with a higher total value than Dallas Cowboys tight end Jake Ferguson, who made the Pro Bowl in 2023. Ferguson is on a four-year $4.3 million rookie deal.

The bill could open the door for federal standards for NIL legislation, superseding the current state laws that provide guidance on player compensation. SEC commissioner Greg Sankey said Wednesday during an appearance on "SEC This Morning" that he had no knowledge of a pending executive order.