Mercedes-Benz USA announces Lucy Liu as the new brand voice, enhancing storytelling in U.S. campaigns with her unique ...

Mercedes-Benz is turning the page on Jon Hamm's 14-year run as its brand voice, replacing the actor with Lucy Liu.

Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu ...

In a test of 20 auto advertisements, the top-ranked ad amongst potential vehicle purchasers who were males features a female voice and/or lead actress, Veritonic reports. CXL Institute found that ...