Tesla’s diner is well suited for those fans in so deep it’s “like a cult,” Greenspan says—but the goal is to feed something bigger. “What makes a diner is hospitality,” he says. “It needs to feel comfortable, welcoming, and that’s really hard to do in a quick-service environment, especially when we’re serving you in your car.”

Some of the first people to visit Tesla’s first-ever diner revealed what it was like inside – staffed by robots with burgers served in Cybertruck boxes Tesla Diner on Santa Monica Boulevard, Los Angeles,