Lewis Hamilton, a Tommy Hilfiger ambassador since 2018, is "excited" to collaborate on designs and global advocacy efforts.

At lululemon, Lewis Hamilton joins a growing roster of global ambassadors that includes PGA golfers Min Woo Lee and Max Homa, ...

Ferrari’s Lewis Hamilton has been named as Lululemon’s latest global ambassador marking a gender shift for the athleisure ...

A popular athleticwear brand signs a Formula 1 champion as its newest brand ambassador amid growth in its male sector.

The start of preseason testing in Bahrain on Wednesday was a major landmark in the lead-up to the new Formula One season, ...

Lewis Hamilton was fifth-fastest in his first session of preseason testing with Ferrari as his successor at Mercedes, Andrea Kimi Antonelli, posted the fastest time. Antonelli topped the standings amo ...

Helmut Marko, consultant to the Red Bull F1 team, warns the grid not to dismiss the potential impact of Lewis Hamilton at Ferrari in the 2025 season. Marko has ...

Lewis Hamilton’s seismic switch to Ferrari intensifies as the seven-time champion demands last-minute tweaks to the SF-25 ahead of Bahrain testing. Fresh off a shakedown at Fiorano, where teammate ...

Lewis Hamilton drove 70 laps of the Bahrain International Circuit on Wednesday, in his first true test of the 2025 Ferrari.