The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

Well, something of the sort occurred at the Coldplay concert at Gillette Stadium Wednesday night and “awkward” doesn’t begin to describe the moment.

It's unclear whether Byron's wife also attended the concert, where footage showed the tech entrepreneur hugging Cabot from behind and even prompted Coldplay frontman Chris Martin to take note.