Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect with younger audiences. Coming off two straight seasons where the league was ...

Twitch has taken another hit as rival platform Kick reached a major milestone, surpassing 1 billion hours watched for the first time.

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming ...

If you tuned into any WNBA All-Star Weekend coverage, you probably heard about the 'StudBudz' multiple times. The two ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA lore. In his time off the court, the D ...

The average viewership for the entirety of 2025 NBA playoffs, which included 34 games, averaged 6.12 viewers across ABC and ESPN. Viewership for the 2025 playoffs was up 10% from 2024.

Second-year Utah Jazz center Kyle Filipowski was crowned the 2025 NBA Summer League Most Valuable Player. After his rookie ...

NBA TV ratings are shaped by a variety of factors as consumers digest content in new formats. The league and its TV partners need to navigate those issues. They are focused on attracting more viewers.

The audience for the 2025 NBA Playoffs on ESPN platforms (ESPN and ABC) is up 12% from last year, according to Nielsen.Through the Conference Semifinals (22 games), ESPN is averaging 4,883,000 ...

Viewership for this year's NBA playoffs finished up 5% year-over-year despite an NBA Finals that was the least-watched since 2021. Skip to content. Awful Announcing.