Going forward, even more changes are on the horizon. On Thursday, Southwest shared a revamp to its Rapid Rewards Credit Cards ...

Southwest Airlines will officially end its decades-old open seating policy and introduce assigned seating starting January 27 ...

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the ...

Southwest's CEO said if the airline had baggage fees at the beginning of the year, they would have led to $1 billion in ...

Southwest Airlines said its implementation of its new baggage fees came with "no negative impact to the operation," and that corporate demand is recovering.

Overall, CEO Bob Jordan expressed confidence with Southwest's ongoing commercial transformation, which takes its next big leap on July 29.

While Southwest’s profit and revenue fell, the airline noted that domestic leisure demand was starting to stabilize.

Dallas-based Southwest Airlines is on target to reach its financial goals after it reported higher-than-expected revenues ...

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

Southwest Airlines is already seeing the financial benefits from the new bag fee system that went into effect in May. The airline is estimating bringing in $350-million this year on the bag fees alone ...

Southwest Airlines hiked annual fees on its credit cards, but also announced a host of new benefits and other changes.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...