On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Southwest passengers will be assigned seats, ending the chaotic scramble of its current open seating plan. The ability to ...

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Southwest estimated that the changes would add $800 million to its profits before interest and taxes in 2025 and $1.7 billion ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

The airline is putting an end to its open-seating policy, it announced, describing the move as "an important step in our ...

Southwest Airlines announced Monday that the open-seating option that set it apart from competitors only has a few months ...

Southwest Airlines customers will have the option to select their seat at the time of booking, starting Jan 27, the company ...