Memes drive up interest, traffic, and boost sales. Cue, Labubu dolls. Saiyaara is no different. Those who do not get the hype ...

Hundreds of people eagerly awaited the opening of Pop Mart in Downtown Summerlin to get their hands on this small plush doll.

What Labubu's popularity tells us about the intersection between brain rot marketing, gamification and crowdsourcing ...