News

BYU announces several changes to its athletic senior leadership structure, including Kalani Sitake and Diljeet Taylor adding ...
BYU hires Travis Hansen to help pilot football, basketball and all other Cougar sports, with the financial side his expertise ...
At BYU, most athletes with NIL deals make somewhere between hundreds and thousands of dollars. The top end of athletes, Brandon said, can make closer to six figures. And the deals, thus far, have ...
Built’s individual NIL agreements with BYU players ... that everyone in college football — and all other sports to varying degrees — is grappling with is how much impact NIL deals will ...
Smith added that as of Feb. 23, around 85 companies have made NIL deals with over 700 BYU athletes. While the team-wide deals were some of the first of their kind, they are no longer unique.
The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...
Billy Nixon, a former BYU staffer who is now the director of sports marketing at Built, acknowledged NIL deals fall through all the time. But he said Built has made good on its promises to BYU and ...
BYU's 36 walk-ons all got NIL deals in a way that will likely change college athletics forever. Mike D. Sykes, II. USA TODAY Sports. The waters of the NCAA's name, ...
Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.
The NIL agreement with BYU's players is part of a larger sponsorship package between the athletic department and Built Brands. BYU will open the season Sept. 4 vs. Arizona at Allegiant Stadium in ...
Since the beginning of NIL discussions, BYU head coach Kalani Sitake said his biggest hope was that it would serve as a path forward to benefit players, especially the team's walk-ons.
BYU Athletics administrators will be meeting individually with teams over the next several days to help provide additional guidance and answer questions about NIL. The recently launched BYU Built4Life ...