Utah vs. Brigham Young in the rev-share era: How a shifting NIL marketplace could impact the rivalry If pay-for-play comes to an end, BYU’s billionaire donors will have limited impact ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

College made Shedeur Sanders a millionaire, but his father Deion isn’t a huge fan of emerging athletes earning so much money.

Which players will make the leap from "good" to "great" as sophomores? Here are 10 candidates to keep an eye on.

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

The transfer portal and constant turnover makes assembling spot-on preseason rankings a tough task. CFP rankings are all that ...

Yormark, who is going into his fourth year as Big 12 commissioner, believes that the landmark NCAA House settlement will have ...

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top national programs like the USC Trojans ...

Class of 2026 five-star quarterback Ryder Lyons opens up about NIL offers and what led him to commit to BYU.