American Eagle Gen Z Strategy

News

American Eagle Stock Surges

Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.

· 2d

Sydney Sweeney’s steamy new ad campaign for American Eagle turns teen retailer into latest ‘meme stock’

· 2d · on MSN

Sydney Sweeney's new ad campaign sparks meme fest as American Eagle's shares gain momentum

MediaPost25d

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts - 07/02/2025 CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around ...

Schaeffer's Investment Research2d

Retail Stock Pops on Sydney Sweeney Push to Gen-Z Appeal

American Eagle Outfitters (AEO) is eyeing an impressive daily jump, after the company revealed a Sydney Sweeney campaign ...

Ad Age2mon

American Eagle is launching a Substack - Ad Age

Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns . Gift Article. Share. Expand.

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