Amazon is hosting a devices and services event on February 26, and we expect the company to launch its new, smarter Alexa assistant. New Echo hardware might also be on the agenda. Check out all our coverage here! Alexa getting smarter is likely to be the star of the show, but our guess is some Echo products may accompany it.

Amazon is holding a press event this week, where we expect it to finally launch its “new” Alexa. This could be the beginning of a major shift in how we use generative AI in our homes, or it could be a big disappointment.

Amazon is planning a Devices and Services event this week, where it's expected to make some major announcements. Here's what we know so far.

It's sort of out of character for Amazon to be hosting a devices event in February, as opposed to its usual Fall launch. But this Wednesday (February 26) at 10am ET, the company is holding a presentation in New York City.