Marketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming ...

Advertisers Expect More From CTV IAB’s latest report also indicates that buyers expect 47% of CTV inventory to be biddable, ...

AI is now table stakes in adtech. It is increasingly integral to measurement, optimization, targeting, creative production, automation, and attribution. But while there’s no doubt that AI boosts ...

In some ways, the results are not surprising. There is a downward pressure on costs affecting every section of the marketing ...

Modern behavioral data science approaches treat every user interaction as a signal. Micro-interactions like hover time, pause ...

Amid layoffs at Microsoft and other large tech companies, experts are debating whose jobs are most likely to be spared.

With support from the EU, artists, scientists and food companies are teaming up to find fresh, creative ways to make our food ...

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.

The company faces a key hurdle when Amazon reports its second-quarter results, which are expected to be released on July 31.

Mortar AI has named James Zipeure as group CEO to lead global expansion and oversee the rollout of its central product suite. His appointment coincides with the company’s launch of its new Marketing ...