Marketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming ...

Advertisers Expect More From CTV IAB’s latest report also indicates that buyers expect 47% of CTV inventory to be biddable, ...

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

Creating a framework that delivers direct access to data of all types and is capable of integrating with any AI model is critical.

Marc Jacobs of Michelman & Robinson LLP discusses the reemergence of the Telephone Consumer Protection Act as artificial ...

AI is now table stakes in adtech. It is increasingly integral to measurement, optimization, targeting, creative production, automation, and attribution. But while there’s no doubt that AI boosts ...

Marketing teams are under pressure to maximize output with minimal input. That’s where visual AI tools come in.