In Nielsen’s 50th monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption, ...

Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

The latest data indicates that Poles spent an average of 3 hours and 37 minutes per day in front of screens, a nearly 6% drop ...

Nielsen, the global leader in audience measurement, data and analytics, has released its latest May All Screens Video Landscape report in Poland, covering viewing (a combination of total reach and ...

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Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.

Digital adoption is sweeping the globe. The uptake of mobile devices and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore ...

This edition of the Nielsen Total Audience Report provides the latest in media consumption trends. At 11 hours and 45 minutes, U.S. adults are spending nearly half their day connected to media.

Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those ...