Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.