Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in ...

The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO ...

Hareesh Tibrewala and Mihir Karkare, co-founders of Mirum India, have launched a new venture, Meru Life, which is focused on ...

Campaign’s take: Kinetic Green’s latest TVC for the E-Luna takes a high-voltage ride down memory lane—only this time, it's ...

By leveraging PWR Chain, the media company is tackling piracy, enhancing engagement, and unlocking new revenue models through ...

Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client ...

With a packed content pipeline for 2025 and a strong focus on innovation, Amazon MX Player is positioning itself as a ...

PNB MetLife’s brand ambassador, cricketer Smriti Mandhana, then emphasises how such aspirations can be secured with the PNB ...

In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the ...

"From a market share perspective, we are looking to get to 10% category share in sunscreen alone over the next five years," she said. This may be an ambitious target given Chosen's specialised ...

With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns ...

Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer ...