Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

The biggest misconception marketers have about measurement is that there's a single solution for attribution, says M^2's Madan Bharadwaj.

Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California's privacy law.

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino ...