A concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps ...

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders ...

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...

According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, ...

Monetizing music “super fans” with ticket sales is Spotify’s big opportunity. But actually doing it is pretty complicated.

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined ...

Google has struggled to grow Demand Gen, which is like Performance Max but for online video and social media-type feed ...

AirBNB starting an ad service business is “not a matter of if; it’s a matter of when.”  Plus, Walmart is winning.

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...