Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age ...

The biggest misconception marketers have about measurement is that there's a single solution for attribution, says M^2's Madan Bharadwaj.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...