The season is over and a summer of wild transfer speculation, luxury holiday snaps, and elaborate kit reveals is on the way.

We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Soccer star Javier "Chicharito" Hernández has expressed regret for "any confusion or discomfort" caused by remarks posted on ...

Dealmakers at Manchester City snubbed interest from rival sportswear manufacturers in favour of extending their long-standing ...

Manchester City may now secure support from throughout the Premier League after their extended deal with Puma left some ...

Clad in a white and blue color block kit, the magnificent Alan Shearer led the Blackburn Rovers to their first and only ...

Manchester City recently signed a groundbreaking £1 billion kit deal with PUMA, marking the most lucrative commercial ...

Arsenal have dominated the football shirt arena for the past six years since entering a new partnering with adidas back in 2019.

The season is over and a summer of wild transfer speculation, luxury holiday snaps, and elaborate kit reveals is on the way. Check back here for all the latest confirmed kits for all 20 Premier League ...

Puma will soon move into its new £87m city centre UK headquarters, relocating from London in a move leaders say ‘illustrates Manchester’s international impact’. Developers Bruntwood SciTech have ...