(Reuters) -Consumer insights company NIQ Global [NIQ.N], backed by investment firms Advent International and KKR, said on Tuesday it had raised $1.05 billion in its initial public offering in the United States.

NIQ Global Intelligence, which is backed by Advent International and KKR, has gone public after pricing its 50 million shares at $21 per share. Headquartered in Chicago, NIQ is a consumer intelligence company. The stock began trading on the New York Stock Exchange on July 23, 2025 under the ticker symbol “NIQ.”