In a one-minute video posted to YouTube and shared widely across social media, Paltrow—yes, the Oscar-winning actress, wellness mogul, and Chris Martin’s ex-wife—appears as the company’s “very temporary spokesperson.” She thanks viewers for their interest in Astronomer, and answers two onscreen questions beginning with: “OMG What the actual f—?”

Internet users are praising Astronomer for what is being labelled the 'best crisis marketing ever", after the company posted a video featuring Coldplay singer Chris Martin's ex-wife, Gwenyth Paltrow

Chris Martin's ex-wife, Paltrow was brought in as a "temporary spokesperson" following the Coldplay concert Jumbotron debacle

Astronomer, a data tech firm, appointed Paltrow as its temporary spokesperson after a viral video from Coldplay’s July 16 concert in Foxborough appeared to show the company’s CEO, Andy Byron, and head of HR,

Astronomer has enlisted the help of Gwyneth Paltrow for a new promotional video in the wake of the Coldplay cheating scandal. The new video, posted by Astronomer via its official X page on Friday, July 25 features Paltrow as the company’s “Temporary Spokesperson.

Astronomer quickly dealt with fallout. Byron resigned on July?19, followed shortly by Cabot’s exit. Interim CEO Pete DeJoy assumed leadership amid the upheaval. Rather than addressing the scandal head?on, the company leaned into humor.

Coldplay concerts have helped many fans create core memories that they can cherish forever. However, in one of the recent concerts of the beloved band, Chris Martin accidentally exposed an alleged affair between Astronomer CEO Andy Byron and Kristin Cabot,

AI startup Astronomer released a cheeky video featuring Gwyneth Paltrow playfully poking fun at the recent viral scandal involving former CEO Andy Byron and his secret HR lover Kristin Cabot – a sordid affair that was exposed by none other than the actress’s ex.

After two Astronomer executives were caught on a 'kiss cam', sparking an internet scandal, the company cleverly responded by hiring Gwyneth Paltrow as a temporary spokesperson. The video went viral and shifted focus to their products.

On that day, a video surfaced of now-former Astronmer CEO Andy Byron and his co-worker Kristin Cabot being caught on the Kiss Cam at a Coldplay concert in Massachusetts. Their reaction seemingly gave everything away, and the following days were filled with reactions from all around the internet.

Gwyneth Paltrow, ex-wife of Coldplay’s Chris Martin, assisted in Astronomer’s attempt to capitalize on their internal scandal that recently broke the internet. In a new video from Astronomer’s LinkedIn profile,