At a recent Coldplay concert from Gillette Stadium - home of the New England Patriots - lead singer Chris Martin offered a word of warning before cameras started zooming in on crowd members. "Now what we'd like to do is say hello to some of you.

A 20-second cuddle at a Coldplay concert turned two anonymous executives into global villains, and a viral cautionary tale about power, privacy, and the wrath of the internet.

No, Andy Byron is no longer the CEO of Astronomer. He resigned shortly after a video of him and Kristin Cabot went viral during a Coldplay concert. Coldplay fans are often referred to as “Coldplayers.” It’s a simple but affectionate nickname used across fan forums and social media.