Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...

Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, ...

The former athlete took to social media this week to share her reaction to Sweeney's new campaign with American Eagle.

Trump's 30-second ad, released by the his campaign, zeroes in on the former president's ongoing rhetoric that Harris "failed" as President Joe Biden's border czar, calling her "weak" and ...

Learn more about 'Blueberries GO BIG,' the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.

2. Volkswagen: "Think Small" Volkswagen AG (VLKAF) has produced many clever advertising slogans and campaigns over the years, but perhaps their most highly regarded slogan is from 1959: "Think Small." ...

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

Ad campaigns also serve to separate a company from its competition. When preparing an ad campaign, consider the reasons why you went into business and how you want people to view your company.

Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.

But campaign budget optimization (CBO) scaling can benefit larger budgets. To use CBO scaling, add the winning ads and audiences into one campaign and increase your budget by 20-30% every few days.

The 27-year-old "Euphoria" star is featured in a new American Eagle Fall 2025 denim campaign with the tagline "Sydney Sweeney ...