Sam Darnold and Drake Maye will face off Sunday on the field while you face off with your friends in a game of Super Bowl squares. Illustration: Dan Goldfarb / The Athletic; Steph Chambers, Cooper ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I. By Mike Hale What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer ...

From kickoff to the final whistle, Super Bowl games can last up to four hours Chris Graythen/Getty On average, the Super Bowl lasts between three and four hours Though rare, some championship games ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

The 2026 Super Bowl is almost here, with the Seattle Seahawks set to face off against the New England Patriots on February 8 at Levi's Stadium in California. But it is not just the game that will draw ...

The Super Bowl turns 60. It's not quite retirement age, but the biggest game of the NFL season has seen a thing or two since debuting in 1967. The first 59 matchups have seen the rise and fall of some ...

Stop me if you've heard this one before: the New England Patriots are representing the AFC in the Super Bowl. That phrase has been less common in recent years. New England's dynastic run was halted ...

With the Super Bowl quickly approaching, fantasy is essentially over outside of DFS lineups, but there will be a ton of prop bets and pools. The most popular Super Bowl pool is a box pool. This is ...

If you really wanted to, you could argue that Super Bowl ads are a bigger deal than the game itself—after all, everyone watches TV; not everyone watches football. Indeed, while there are lots of ...

Americans are gearing up to host Super Bowl parties, and the game day spread will likely be front and center for many of them. Shopping for this year’s Super Bowl brings news that’s worthy of a ...

Were you ready for some non-football consumerism? Ready or not, the Super Bowl’s annual blitz of commercials landed before and during the Seattle Seahawks and New England Patriots defense-first ...

Fans arrive at the Fan Zone outside the Moscone Center for Super Bowl LX In San Francisco, California on February 3, 2026. Super Bowl LX takes place on February 8, 2026 between the New England ...