Elliott Management is driving Southwest's transformation with revenue updates, seat selection, and cost changes to boost ...

Southwest plans to start flying with seat assignments on Jan. 27, ending more than half a century of open seating.

St. Thomas has become a popular vacation destination, with a record number of airline passengers in 2024.

Southwest Airlines will add new network points for the first time in five years in 2026, moving away from a post-pandemic ...

Turning a personal pain point into a scalable venture demands local focus, strong networks, and a deep connection to the ...

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table ...

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table ...

Southwest Airlines’ CEO Tells Leaders to Embrace Change The budget airline’s controversial policy changes are more of a hit with employees than consumers—but they’re still projected to ...

Bob Jordan revealed his own flying habits, including where he likes to sit and what he prefers wearing, and talked further about Southwest’s recent decisions to upend its seating and checked-bags ...

Southwest Airlines CEO Bob Jordan during the company's investor day on Sept. 26 in Dallas. Bob Jordan revealed his own flying habits, including where he likes to sit and what he prefers wearing ...

Southwest Airlines' CEO Bob Jordan is doubling down on the company's controversial changes ending unassigned seating and free ...