Looking for more 4Ks, Blu-rays, and DVDs? Add to your physical media collection with Amazon Prime Day's 3-for-2 promotion.

I've been covering Prime Day sales for years and this is the first time I can remember this type of promotion overlapping with the actual sales event days. And despite some actually incredible deals on things like Apple devices and TVs,

Prime Day shopping events to entice cautious consumers and play defense against stiffer competition from the likes of Walmart Inc., Target Corp. and TikTok, who have launched their own discount days in response.