The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent AI-powered search engine space.

A new report from Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), reveals the changing consumer behaviors and attitudes around GenAI that are transforming Search ...

From invalid codes to missing return tags, discover the key hreflang errors that break international SEO and how to avoid them.

Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing an improved AI Overview for recipes.

AI tools like ChatGPT and Perplexity are replacing Google search as the new front door to commerce, forcing brands to optimize for AI-driven discovery.

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Learn how.