Apple Event 2025: Apple is just hours away from its highly anticipated ‘Awe Dropping’ showcase, a September tradition that often sets the tone for the company’s product strategy over the next year.

Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...

AltStore is also making a big push into the fediverse.

Apple is known for being one of the most innovative companies in the world when it comes to developing hardware and software, so no one was surprised when it jumped into the streaming game by ...

Apple Watch can now alert you to potential high blood pressure. Here’s how to enable hypertension alerts and which models support it. Apple has rolled out hypertension alerts for the Apple Watch, ...

Have you played around with the new iOS 26 yet? Here's how to download it on your iPhone if you haven't yet — once you do, you'll notice several new changes, including a clear design called Liquid ...

Apple's consensus analyst price target saw only a slight uptick in the latest update, moving marginally from $236.19 to $240.69. This modest change reflects a balance of optimism about accelerating ...

Apple is preparing for one of its biggest events of the year. On September 9, the company will unveil the iPhone 17 range at its “Awe-dropping” event in Apple Park. Alongside the new launches, Apple ...

In last week’s Apple Breakfast, which came out the day before Apple’s “Awe Dropping” event, I challenged the company to announce something affordable. Obviously, like all columnists who issue a ...

iPhone 17 demand may be up 20% to 30% over iPhone 16 demand from last year. Consumers seem to be more interested in buying cheaper trims of the iPhone 17. Earnings forecasts could still be ...