Every year, Amazon holds a “record” Prime Day, and every year the company boasts about the performance of the annual sales event in a press release. The self-congratulatory announcement isn’t exactly absurd—given its size, any year-over-year growth is noteworthy.

In lieu of specific numbers from Amazon, Adobe’s insights into broader ecommerce spending during the Prime Day period — which cover over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories — offer the best, most quantifiable view into consumer behaviors during this critical summer shopping moment.

The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.