LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

ChatGPT and Google Search AI Overviews each returned the same brand list less than 1% of the time across repeated runs of the same prompt. The same list in the same order appears less than 0.1% of the ...

Stronger-than-expected fourth-quarter bookings on AI chip demand Set to cut 1,700 jobs, 3.8% of staff, in Netherlands and US Raises 2026 sales outlook amid increased AI-related investments ASML shares ...

When you ask ChatGPT and other AIs to recommend a product or service, odds are the top answers were put there by humans. This doesn’t mean artificial intelligence is lying to you. That first answer is ...

There are three critical areas where companies most often go wrong: data preparation and training, choosing tools and specialists and timing and planning.

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

Google announced an update that's rolling out this week for AI Overviews, which lets users ask follow-up questions much faster. In doing so, Google states AI Overviews, which now uses Gemini 3 by ...