Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

AWS has recently launched two new Mac instances (M4 and M4 Pro) built on Apple's latest M4 silicon. The new EC2 instances ...

Many years ago in Ohio, the McDonald's Corporation was the victim of a nasty rumor. The focus of the rumor was that McDonald's hamburgers contained worm meat in them. The company made a determined ...

In marketing, we first focus on the benefits that customer desire (since this is what really motivates purchase decisions), and later, as a tactical issue, we focus on the product or service ...