Netflix admitted to using generative AI in one of its TV shows, but only after it became widely popular - here's why that's a problem.

Embracing the controversial technology might help retailer Pop Mart adapt the fad before it fizzles, but the cultural consequences in the U.S. could be dire.

Netflix has used generative artificial intelligence (AI) to produce visual effects in one of its original series for the first time, marking a significant moment for the streaming giant and the wider entertainment industry.

Netflix uses AI to create VFX in 'El Eternauta,' finishing scenes 10x faster. Execs say it boosts creativity, but Hollywood is cautious.

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The technology is already transforming the industry — and could forever change the entertainment we consume. But the battle to contain it has just begun.

Netflix says it has used visual effects created by generative artificial intelligence (AI) on screen for the first time in one of its original TV shows.

Artificial intelligence is transforming the entertainment industry by increasing accessibility, reducing costs, and empowering diverse creators to share their stories with global audiences.

AI is presenting the media and entertainment industries with an unprecedented opportunity for transformative change that is both terrifying and exhilarating at the same time. For Hollywood, the summer of 2025 feels like an inflection point as more companies are shedding early trepidations and embracing the technology.