Leaders from Sinclair, Vivid Zero, IAB, Futuri and WideOrbit will look at AI’s widening power in helping create ad content ...

Modern behavioral data science approaches treat every user interaction as a signal. Micro-interactions like hover time, pause ...

I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future. The impact of generative AI on search volume and CTRs ...

Sir Martin Sorrell delves into the transformative effects of artificial intelligence on the advertising industry.

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark Read told CNBC.

Learn how AI transforms ad optimization, audience targeting, and creative strategies to drive impactful advertising results.

AdGPT.com, an AI-powered advertising platform, positions itself at the forefront of this transformation not only by rewriting the rules of digital marketing but reshaping who gets to play the game.