A concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps ...

According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, ...

Monetizing music “super fans” with ticket sales is Spotify’s big opportunity. But actually doing it is pretty complicated.

LinkedIn unveils a new conversion API and upgrades to its revenue attribution report to help B2B marketers maximize their ...

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined ...

Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and ...

AirBNB starting an ad service business is “not a matter of if; it’s a matter of when.”  Plus, Walmart is winning.

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

Making TripleLift stand out among the pack is one of Helmreich’s top priorities, as is ensuring supply chain health.