Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

I Ate Video Game Snacks IRL… and Tested Them for CavITIES! 🦷🍬 Welcome to the ultimate Gamer Food vs Cavities Challenge! In ...

Anyone can stick “forever” on a piece of clothing. The avatar does look cool, though. Image: Forever 21 / VBG Start Slideshow I’ve been hearing about how metaverse fashion is the future for a long ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Six Flags has entered the metaverse via a new experience in the virtual gaming platform Roblox featuring virtual rides and a token-based mixed-reality rewards program, extending the operator of theme ...

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Yogurt company Chobani is launching a Roblox game to promote its oat milk. The company wants to close the gap with category leaders Oatly and Hood. The game, called "Chobani Oatmilk Cosmic Race," has ...